Succession planning at Coventry Drain Doctor


Coventry Drain DoctorSince starting his Drain Doctor franchise business back in 1996 it has always been Alan Langford’s intention to retire and hand over the reins to his son Ciaran. Rather than retire and sell the business Alan wanted to create a legacy to pass on for his son to continue to develop and grow.

Alan is one of several Drain Doctor franchisees that have built up a successful business strong enough to pass on to the nex generation. It is a testament to the strength of the Drain Doctor business model that this is a viable goal for anyone considering a Drain Doctor franchise.

Ciaran has been working with dad Alan since the start and is now the firm’s senior technician but ideally Alan would like him to become operations manager. Alan said: “I would like to see Ciaran taking over the day-to-day running of the business, allowing me to take more of a back seat.

“That hasn’t been possible in recent years, particularly now when we are as busy as we have ever been.”

Alan was able to ride out the worst of the recession and now business levels have recovered to what they were before the downturn.

“We have been extremely busy and we are now getting back on top of the workload. Over the next three to five years I would like Ciaran to be less hands on technically and take on a role running and marketing the business,” said Alan.

Alan said that Ciaran is clued up on internet marketing and gets him into the office a couple of times a week to prepare quotes ,follow up leads, undertake internet research and some social media marketing using Twitter and Facebook.

Ciaran has plenty of experience marketing in the digital age. He said: “I run cross fit classes a few evenings a week and I use social media and the internet to market those.”

“I’m not ready to go just yet though”, said Alan. “I still get a buzz out of the business even though I am reaching retirement age.”

Owning a Drain Doctor franchise is a sound investment for the future. It can finance a retirement if your not planning to pass the business on – or your kids want to pursue other opportunities.

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