Drain Doctor Plumbing has voiced its commitment to further expand its business and has set ’15 from 15’ – 15 per cent growth in 2015 – as its target at its twenty first annual franchisee convention.
Everyone at Drain Doctor who attended the great long weekend of business presentations and social events at the Crowne Plaza hotel in the historic Belgian city of Bruges heard a bullish opening presentation from chairman Freddie Mitman, who is optimistic about sustained growth prospects for the company throughout 2015 and beyond.
He said: “Now that we are into our third decade in business it is essential that as a group we are firing on all cylinders in order to make strong progress. The past three years have been great. We established a break-through in acquiring jobs through the internet, national accounts grew by more than 15 per cent and some positive marketing was done in many areas. We need to keep that momentum by going for 15 per cent in 2015.”
Among the speakers at the convention who picked up on the same theme was Mary Kennedy-Thompson, president of Mr Rooter – Drain Doctor’s equivalent in the USA. She stressed the importance of maintaining momentum and the need to have a powerful purpose and a passion for what the business is doing.
She used the analogy of a motorcycle journey to explain. “Business has changed pace. It used to be made up of periods of ‘push’ and periods of rest. Now the need to grow requires more constant ‘push’. We must learn to ‘thrive in the push’, because time won’t stop and wait for us.”
She said that we must keep going – like a motorcycle – because when we stop we fall over.
“A certain speed of forward momentum must be kept up because it is this momentum that makes it easier to circumnavigate the obstacles you will need to go around, and move fast enough to negotiate bad things.
“Life is like riding a motorcycle. Your bike will go where you are looking. So if you’re coming to a corner don’t stare and get fixated on the hedge, look around the bend where you want to go. The bike will be capable of getting you around the corner.”